With the improvement of people's living standards, many consumers have their own clear preferences when purchasing home building materials, such as European classic and modern furniture. According to industry insiders, this has something to do with the low degree of my country's overall industrialization, and consumers are more willing to buy imported things. This kind of phenomenon also exists in the cabinet industry.
Imported furniture brands have inflated prices
According to the data released by the General Administration of Customs: In the first half of 2014, the national furniture industry completed a total of 1.355 billion US dollars in imports, a year-on-year increase of 16.88%. Among them: furniture imports in June increased by 20.32% year-on-year. This shows that the imported furniture market is expanding. However, there are still a series of problems in the imported furniture market, including cabinets.
'Some foreign high-end furniture is handmade, and the price abroad is relatively high, coupled with tariffs, there will inevitably be some bumps in the transportation, which makes some pure imported brand furniture really expensive.' A designer pointed out that in order to meet a large number of domestic consumer demand, some imported brands choose to produce by domestic OEM, so the cost will be reduced a lot. However, in order to make more money, dealers often conceal this point and still set prices based on 'net import' standards, which leads to inflated prices of some domestic 'imported furniture'. The designer pointed out that this phenomenon not only exists in the furniture market, but also in the building materials market. A well-known imported cabinet brand opened an OEM factory in Nanjing.
The quality of domestic cabinets can also be comparable to imported ones
There are some rational consumers. In fact, they choose imported cabinets not to pursue the brand blindly, but rather to recognize the more advanced design concepts of foreign countries, and some prefer foreign raw materials. In fact, the quality of some domestic cabinets is not lower than that of imported cabinets, with higher cost performance, and can be used as the choice of high-end consumers.
With the integration and development of the global economy, the bosses or designers of many outstanding domestic cabinet companies have foreign life experiences and have a better understanding of foreign cabinet culture; some companies design and produce more internationally competitive products , Even invited excellent foreign designers to help out, which is helpful to the promotion of domestic cabinet brand design sense.
'In addition to importing high-quality foreign materials, introducing more advanced machinery and equipment, improving management and after-sales service, domestic high-quality brand cabinets may not be at a disadvantage when competing with imported brands.' A cabinet dealer said Moreover, domestic cabinet manufacturers have a better understanding of the living habits of Chinese people, and cabinet products are more in line with the needs of domestic families.
