The marketing purpose of the cabinet industry is to cultivate fans for the cabinet brand
The cabinet industry enters the era of brand marketing
Nowadays, more and more consumers not only pay attention to product price, quality, after-sales service, but also pay attention to brand awareness and business reputation when buying cabinet products. If the cabinet company still stays in the business philosophy of the seller's market in the past, it will definitely be at a disadvantage in the market competition, and even be ruthlessly eliminated by the market.
The cabinet industry has entered the era of brand marketing. Brand is an effective tool for companies to participate in competition, as well as a tool and carrier to realize corporate value. It is not an optional, but a necessary choice. Positioning is the primary issue for the operation of cabinet companies, and it is also a strategic issue for the future development of cabinet companies. Facts have proved that there has never been a big and small company, and no all-encompassing brand. In the era of information flooding and product flooding, only brands with accurate positioning can be recognized and selected by consumers.
cultivate fans for the brand after positioning
With a clear brand positioning, the next thing the cabinet company does is to cultivate fans for the brand. In this regard, cabinet companies need to actively participate in the cultivation of brand fans after establishing their brand positioning, so that fans can be attracted by brand culture and actively participate in brand activities. That is to make consumers become addicted to the brand, to have a kind of dependence on the brand or the product, form 'addiction' consumption, and become a loyal customer of the brand.
In short, cabinet marketing is “revolving” around consumers. Cabinet companies are constantly innovating, discovering new gaps, and constantly inserting positions, allowing consumers to enjoy the senses while also allowing themselves to get greater benefits. At present, cabinet companies need to actively insight into consumer needs, meet consumer needs in a timely manner, and then guide consumers to develop more consumer needs, create a reasonable reason for consumer consumption, so that consumers can actually obtain and experience the reality At present, the 'behavior circle' that gives consumers a sense of brand belonging, and then captures the hearts of consumers, in this way, the development of the cabinet business itself has been more than half successful.