Thanks to the development of technologies such as the Internet of Things, cloud computing, and smart terminals, coupled with the promotion of the 'Made in China 2025' policy, the smart home industry has developed rapidly in recent years. However, with the rapid development of the industry, corresponding problems have also arisen, such as inconsistent industry standards, incompatible products, high costs leading to limited consumption thresholds, complex construction operations, and insufficient services. In response to these problems, it is imperative to strengthen innovation, establish uniform industry standards, and improve consumer service experience.
Focus on product innovation and expand the consumer market
1. Strengthen technological innovation and implement patent protection
Chinese smart home companies should focus on improving the technical content and value of invention patents and master core technologies. At present, although China's smart home market is hot, it is weak in innovative inventions and patented technologies. Smart home involves many aspects such as interconnection, sensing, perception, learning, etc. It is a relatively complex industry with wide coverage, and because of this, it is particularly important to increase the gold content of invention patents. Mastering patented technology is undoubtedly grasping the lifeblood of industry development, and it is also an important way to break through the problems of product homogeneity and functionality. Smart homes need to drive the development of the industry with innovation, produce products that meet market needs, and better meet consumers' needs for smart life. At the same time, enterprises should have the awareness of independent intellectual property rights, pay attention to the protection of intellectual property rights, and enhance their own competitiveness.
2. Improve the safety of smart home products
Safety is an issue that every smart home company must put first, and it is also an issue that consumers should pay attention to when choosing smart homes. With the development of information technology, the issue of information security has become an increasingly important topic.
For the smart home industry, on the one hand, companies are required to pay attention to improving Ru0026D capabilities, the development of product safety performance and the protection of consumers’ personal information; on the other hand, consumers should develop good usage habits and pay attention to The protection of personal information, beware of leakage.
3. Reduce costs, develop low-end products and expand the market
With the continuous improvement of people's living standards, ordinary working consumers have gradually become potential consumer groups in the smart home market. Smart home Ru0026D and production companies should strengthen industry technical communication, product integration, and cost control. According to different consumer groups, smart home products should be divided into three different grades: low-end, mid-end, and high-end, from cost to function , Design, installation, control, price and other aspects fully consider the actual needs and affordability of consumers of all classes in China. Therefore, the price is more 'close to the people' is conducive to the further expansion of the market for the smart home industry. There are two paths for prices to be close to the people: ① reduce costs and lower prices through large-scale mass production; ② manufacturers rationally set prices, reduce unnecessary smart functions, and reduce premiums to cultivate seed users.
Establish a unified industry standard to achieve product interconnection
At present, the entire smart home industry has not established a complete social cooperation system, cross-product cooperation is difficult, equipment and equipment are separated, and there is a huge gap between brands and brands, which seriously restricts the development and popularization of smart home.
Industry development, standards first. Industry authorities can formulate unified standards, establish a complete standard system for smart buildings and smart homes, break down technical barriers, build smart home technology verification platforms and integrated service platforms based on the Internet of Things, promote product interconnection and interoperability, and promote the industry Develop towards scale and industrialization.
From the perspective of consumer experience, we must pay attention to system integration. 'One brand, one APP' is the status quo of the smart home industry. When consumers buy products of different brands, they need to download different smart home apps for control, and products of different brands cannot be interconnected. This is a great burden for consumers. Not only can they not get an intelligent experience, but it will increase cumbersome and inconvenience.
Improve service quality and improve user experience
As a brand-new home improvement concept, smart home integrates multiple steps of design, wiring, network connection, installation and commissioning. In the initial stage of indoor installation, a professional interior designer is required to carry out overall planning and design by experienced construction personnel. It can be put into use after repeated assembly and deployment. Users also need to read the manual carefully during operation to realize home control.
Therefore, it is recommended that smart home companies:
1. Standardize the one-stop service process of pre-sales and after-sales of products, strengthen business training of relevant staff, and improve service quality;
2. Focus on improving product quality, quality defects and other issues raised by customers from the production and management departments, stabilize the platform foundation, and establish various forms of service (such as adding maintenance points and inspection points, and in-depth consumer comparison On-site maintenance at centralized locations, etc.);
3. Strengthen supervision, publicize product prices and quality standards, establish extensive business contacts with customers, implement regular return visits and repairs, and accept complaints and disputes to fulfill promises in a timely manner, provide quality services, improve user experience, and enhance smart home enterprises Brand value.
