Small and medium-sized cabinet merchants create a new path, low-end products establish a high-end image

2021/09/09
After the cabinet industry has entered an adjustment period, market competition has intensified. In such an environment, more and more brands are beginning to position themselves at the mid-to-high end, and many small and medium-sized cabinet companies and distributors will inevitably consider: 'In such a sinister environment, how much room is there for competition for our mid-range products? It's better to go down to the low-end.' In fact, this is not a different way out.

   low-end products are prone to hidden dangers

   Low-end products have always been used as a breakthrough to quickly enter the market in the initial stage of the establishment of cabinet companies. But for the long-term development of cabinet companies, selling low-end products will inevitably lead to a vicious circle and undermine the reputation of the brand. First of all, there are two hidden dangers in low-priced products: First, the environmental performance is difficult to reach mainstream standards. Second, the quality is not stable enough, and 'sequelae' are prone to appear after use.

   Moreover, the overall effect of low-end products is not as good as that of high-end products, and cannot reflect excellent health performance. At the same time, because of the low price, consumers will not only think that the product is low-end, but will further think that the brand is low-end. Consumers who use it, including the company’s own employees, will not think that the brand’s products are of good quality and technical performance, which ultimately leads to a worsening reputation of the brand. Such a vicious circle can hardly guarantee the realization of ideal profits.

   Guarantee the high-end image of low-end products

   But this is not to say that low-priced products cannot be sold, but that cabinet companies and merchants cannot operate just to sell products, but must ensure product quality and service. If the brand image of mid-to-high-end cabinets can be established, consumers will think 'I bought high-end brand cabinets and bought them at a very favorable price even if they buy low-end products. That's a bargain!' — -This is consumer psychology.

   In addition, “Some people say that operating low-end products means doing complicated things and earning “trivial” money.” A cabinet dealer believes that low-end product management is a long and delicate process, and it is impossible to do it in a short period of time. How much money can you make. Therefore, dealers must have a persistence that can withstand loneliness in order to slowly expand the market.
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