Throughout my country's cabinet industry, there are not many top-line big brands that are catchy, and most of them are small and medium-sized enterprises. The competition among cabinet companies is now fierce and has entered a period of brand disputes. Small and medium-sized companies are striving to expand their markets. However, it is relatively difficult for companies to attract investment due to their small brand influence. But in the final analysis, the real reason for the difficulty in attracting investment is the lack of trust in products by distributors, the lack of core advantages and competitiveness of products, distributors do not see the benefits, and naturally they will not start easily. Therefore, for small and medium-sized enterprises, focusing on research and development is the breakthrough point for enterprises to break through the bottleneck of investment promotion!
cabinet enterprises improve the investment system and improve the market layout
Brand investment is the best way to expand the strength of the enterprise. At present, small and medium-sized cabinet enterprises urgently need to attract investment on a large scale and continuously improve their own sales system in order to compete with big brands. On the one hand, the strength is limited and funds are lacking; on the other hand, it is difficult for SMEs to surpass the first-line brands in brand promotion. At this time, investment services become more important.
At present, many well-known domestic cabinet brands have too many sales outlets and the energy of the enterprise is limited, and it is inevitable that sometimes they will be negligent. Small and medium-sized cabinet companies need to strengthen their investment services so that dealers can tilt on the emotional balance to get twice the result with half the effort. Small and medium-sized cabinet companies need to impress dealers with high-quality investment promotion services, and at the same time continuously improve the professional skills and skills of investment personnel in order to get twice the result with half the effort.
Small and medium cabinet companies focus on Ru0026D and establish core advantages
At present, in the cabinet industry, due to overcapacity and serious product homogeneity, many cabinet companies have continuously increased their inventory. If things go on like this, many cabinet companies will inevitably trigger a new round of price wars in order to digest the inventory. The development of new cabinet products is small and medium The export of cabinet companies to break through the predicament.
For example, this year's 'Golden Nine Silver TenMany companies suffered a cold winter in the first half of the year, and some companies’ inventories climbed. In the traditional peak sales season, companies urgently need to digest their inventory and continue to promote sales. However, consumers do not pay the bill. They usually shop around and choose characteristic cabinets slowly. Products have become a key factor to impress consumers.
The current consumer market is becoming more and more rational. If cabinet companies do not proceed according to the actual situation, cabinet companies will face product backlogs and overcapacity problems. At the same time, there are a large number of cabinet companies, which, to a certain extent, caused franchisees not knowing how to choose when choosing a franchise brand, which invisibly affected the development of the cabinet industry.
Consumers choose products, and distributors choose cabinet companies that have consumers' favorite products. Although small and medium-sized cabinet companies are struggling to survive, they still need to pay attention to the research and development of new products and constantly develop new products based on consumers' pursuit. Only in this way can they be loved by consumers and attract dealers and not be eliminated by the market.
