In recent years, with the rise of one-stop shopping, consumer demand has undergone earth-shaking changes. In this environment, the cabinet industry has also encountered many development bottlenecks. On the one hand, sales performance has not risen, and overcapacity has led to a product backlog. On the other hand, the market is unstable, dealers are in a wait-and-see state, investment is difficult, and cabinet companies are caught in the quagmire of development.
A cabinet dealer complains that business is difficult to do
During the author’s market visit, some cabinet dealers said that the downturn in the real estate industry has significantly reduced the customer flow of their stores, coupled with the homogeneity of product competition, the impact of online sales, and in recent years, such as manpower and logistics. Rising operating costs have made store business more and more difficult. The distributor said that he has been engaged in the agency and sales of cabinet products for a long time, but in recent years, with the rise of the large home model, he has increasingly felt that relying on a single product has been difficult to attract consumers to the door, and users prefer one-stop shopping. Uniform and convenient consumer experience.
'Single product hits the world' era is over
In the cabinet industry, on the one hand, dealers have a hard time; on the other hand, it is difficult for enterprises to attract investment. At many home building materials exhibitions, people in the industry can be heard complaining about this embarrassing status of the industry. The factors are complex, but in the final analysis, it is because the products are not selling well. The history of cabinet companies and distributors relying on 'single products to fight the world' has ended with the shift in consumer demand. Indeed, the one-stop shopping business model of large home furnishings not only has a stronger absorption capacity for users, but also because of the rich categories, various supporting items can also play a role in promoting each other, thereby driving sales and increasing turnover and profits. Rate.
The main reason why cabinet companies failed to keep up with changes in consumer demand
The diversified, personalized consumption choices, and the profitable business model of Big Home have achieved a tripartite win-win situation for enterprises, users and distributors, and created a beautiful landscape in the home building materials industry. Behind the appearance that cabinet companies are difficult to attract investment and sell, it is the traditional business model of cabinet companies and distributors that have failed to keep up with changes in consumer demand.
If cabinet companies want to achieve a successful upgrade and transformation, and solve the development bottleneck that is difficult to attract investment and difficult to sell, they must recognize the inevitability of the large home model from the rise to the development trend of the industry, and conform to the positive aspects of consumer demand changes To this reality. Only in this way, cabinet companies can achieve more long-term development.
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