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Seek contrarian expansion opportunities, cabinet companies implement strategic deployment

by:Hench Hardware     2021-09-04
It is an indisputable fact that the cabinet industry is facing a new competitive situation. How cabinet companies adapt and find their own exclusive path under the new situation has become a major strategic deployment direction. Only by maintaining a 'normal heart' and daring to challenge the difficulties of economic slowdown, overcapacity digestion, and insufficient endogenous power, can cabinet companies be able to become more courageous in the war and form a smooth expansion against the trend.

   Cabinet brands with scale can seek marriage

   For cabinet brands that already have a considerable scale, mutual marriage, mutual promotion, and joint expansion and strengthening are also a direction to deal with the new normal. Especially for some cabinet brands that have little conflict in their own channels, it is the best plan to jointly expand and fight the enemy together. Customers are different, and channels are not the same. The combination can form a 1+1>2 effect. The so-called 'one chopstick is easy to fold, and ten chopsticks keep fold' is this truth. If the cabinet company still holds the backward thinking of 'preferring to be a chicken head, not a cow queenTo the demise of the dull and unable to extricate themselves.

  When the first generation of cabinets are old enough to retire, or are obsessed with past successful experience and dare not face the pain of reform and innovation, and the children of entrepreneurs are not yet adults or have little experience, or do not have When you are interested in the cabinet business, it is time to consider marrying with other like-minded brands. The mutual marriage between national brands is also conducive to shortening the process of China's transformation from a big cabinet country to a powerful cabinet country.

   second and third line cabinet brands need to be dedicated to precision

   For those second- and third-tier cabinet brands, how to find and strengthen their own competitive advantages? Professionalism or a viable way of survival. Only by professionalism can we become stronger. Only in the segmented channels can it form considerable influence and appeal, and the brand's viability and brand value will become stronger and stronger. If you have to change hands in the future, if you have to change hands in the future, in the process of mergers and acquisitions, you will have a lot of money.

   small cabinet brands should be positioned as strong regional

   For those small cabinet brands, positioning their own brand into a regional strong brand or a way of survival. If one's own ability and financial resources are dwarfed, then wanting a tiger to eat the sky and entering the national market is tantamount to hitting a rock with a pebbles. The bigger the stall, the more sales people are needed, and the more difficult it is to manage. Why not shrink the front and become the overlord in an area where you are relatively strong and have a certain geographical advantage? Only by retracting your fist and clenching it will you have more strength to fight out.
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