Although the price war has been criticized by industry insiders, low-price promotions are still an important sales method tried and tested by cabinet merchants, and in a short period of time, this method of promotion will still become the norm for cabinet merchants to maintain sales. In fact, promotional methods are not unavailable, but cabinet companies should learn to pass the transition of promotional methods to convey brand concepts to consumers, and ultimately promote to the stage of brand competition.
Cabinet companies need to develop different promotional strategies
For a long time, competition in the cabinet market has been very fierce, with a large number of products. Cabinet companies want to stand out. In addition to traditional promotional activities such as price reductions and gift purchases, merchants seem to have weak marketing methods. Many cabinet merchants are gradually realizing that a single battle cannot form an integration force, nor can they set off many waves. They are looking for differentiated products to keep warm, and launch group purchases or other forms of preferential activities together in order to attract more customers.
Industry professionals said that there is no problem with the promotion of cabinet companies, but the key lies in operation. Now, with the improvement of people's consumption level, they are gradually shifting from buying products to buying services. Smart consumers will not only take discounts as the leading factor, but will comprehensively examine the strength of the company and the quality of the products, and choose the most suitable products for them. . Therefore, for different customers, cabinet merchants need to develop different product strategies and provide good services, so that they can be recognized by consumers.
Promotions can also be carried out around brand promotion
Promotions can actually be divided into two. In addition to selling goods to bring profits to the brand, it can also be seen as a brand campaign and a way for cabinet companies to promote their brands. Cabinet companies may wish to adhere to the concept of 'culturally enriching environment, first creating aesthetics, second creating products' to promote their corporate philosophy, from the direction of art and culture, to create an ideal cabinet environment atmosphere for consumers, and respect a kind of It belongs to the life philosophy of their brand.
As the saying goes, 'One year's business depends on luck, ten years' business depends on management, and a hundred years' business depends on culture.' The development of cabinet enterprises is ultimately inseparable from the brand. As the cabinet market has become more mature, consumers have become more mature and their consumption levels have improved, but their awareness of products has also become higher and higher, and they have their own views on some common promotional methods. Therefore, cabinet companies can only develop their brands, infuse their brand culture, brand concepts, marketing concepts, etc. into consumers, and use their personal brand environment to infect consumers, so that consumers can have a certain understanding of their brand image. Only by gaining the favor of consumers, can we gradually expand the target consumer groups, and thus have superior competitiveness in the market.
