Competition in the cabinet market is fierce, but judging from the current development trend, there are still more and more participants involved in this competition. In order to gain a certain advantage in the competition, price wars have become the first choice of many cabinet companies. Especially now that the summer off-season has just passed, cabinet companies desperately need an inspiring 'victory' to fire the first shot of the golden nine silver ten marketing season.
Price wars are staged every off-season
The price war in the cabinet industry has been around for a long time, and it is staged every time the off-season occurs. Among them, enterprises compete more during the 'Golden Nine and Silver Ten' period, and consumers have become accustomed to it. Price wars are an effective means for cabinet companies to increase their market share. They can help cabinet companies expand their market scale. Generally, they play a role in reducing inventory and returning funds during off-season, thereby reducing the survival pressure of cabinet companies and benefiting the healthy development of the company. Any industry needs competition. Competition is a necessary mechanism for the survival of the fittest in an industry. Only competition can guarantee the vitality of the cabinet industry and improve the economies of scale of cabinet enterprises.
Price war or coexistence of pros and cons
The cabinet business focuses on the price card and gives preferential prices to consumers. Consumers can enjoy a certain amount of benefits, transforming internal demand into purchasing power, which is conducive to improving the industry's prosperity index. Although price wars are commonplace, they can still psychologically defeat consumers' line of defense, which also makes the price struggle of cabinet companies intensified.
However, price wars are not profitable and harmless. After all, price wars are at the expense of profits. If cabinet companies sell at low prices for a long time, it is not conducive to the later development of the company. The price war has also reduced the brand value of cabinets to a certain extent, which is not conducive to the brand positioning of cabinet companies. At the same time, consumers' trust in the cabinet brand is also greatly reduced, making it more difficult for cabinet companies to return to the original pricing.
cabinet companies speak with products
At the same time, after a series of bombardment of promotion and price reduction in the past, it is obvious that traditional promotion and price reduction marketing methods can no longer attract consumers. How to survive this fiercely competitive 'golden nine silver ten' period is now a must for cabinet companies The problems faced. Price wars are not the best choice for cabinet companies to start a market battle. If cabinet companies want long-term development, they need to speak with products.
