Compared with the hot investment promotion in the first half of the year, the current cabinet companies focus more on driving sales performance. But this does not mean that cabinet companies can't do anything to attract investment in the second half of the year. On the contrary, cabinet companies can also lay a solid foundation for investment in this relatively flat season.
cabinet business investment has entered a relatively off-season
Relevant surveys show that in the first quarter, the investment promotion situation of various powerful enterprises has increased to a certain extent. Among them, even some leading companies in custom cabinets basically completed the investment plan for the first half of the year in the first quarter.
Immediately after the second quarter, as the investment promotion work of various enterprises gradually came to an end, and the focus of work returned to the product, the industry's investment promotion enthusiasm has cooled, and the number of agents has also shown a downward trend, and this downward trend may be in the second half of the year Continue to maintain the development.
In this regard, most cabinet companies have shown the mentality of 'waiting for changesHowever, some cabinet companies do not think so. When the industry is facing the off-season, the development is not weak, and try to break through the problem of off-season investment promotion, forming a situation where the off-season is not low. Adjusting the market strategy, while focusing on products, we will not slack in the investment promotion work in the second half of the year, and we will focus on joining support and brand promotion.
cabinet companies grasp the timing of internal 'charging'
There are two sides to everything. In fact, the off-season for investment promotion is also a good time to 'charge' inside cabinet companies. In the second half of the year, many companies may experience a certain degree of coldness. This is a good opportunity for companies to summarize the details of investment in the first half of the year, plan for the second half of the year, and 'charge' their employees. During the period when investment is cold, cabinet companies can hold multiple training conferences for dealers, aiming to improve dealers’ operating capabilities and at the same time provide them with a platform for exchange of experience. In addition, the company will also provide opportunities for personal skills training for shopping guides to improve the quality and personal abilities of employees.
Not only that, but it is also important for cabinet companies to do a good job in brand marketing during the off-season of traditional investment promotion, establish brand image, and enhance brand influence. 'How to increase the added value of one's own brand depends on the public's awareness of the effect of brand promotion. To ensure good product quality and add as much added value to the brand as possible is the foundation of brand building, and lay this foundation. In order to pave the way for the long-term development of the enterprise.'