At present, the four major perplexing problems faced by domestic small and medium-sized cabinet companies are mainly reflected in: homogeneous competition, imperfect overall planning, limited space for survival and development, and changes in the consumption habits of end customers. In fact, in the new era, if cabinet companies want to solve these problems, the best way is to learn to use the new network marketing model.
has a website but nothing
After the small and medium-sized cabinet companies encountered the above-mentioned four major puzzles, the result is that many small and medium-sized enterprises gather at a single marketing level, which leads to frustration in the information release and product promotion of cabinet companies. Moreover, the comprehensive requirements of end customers continue to increase, and there are not many ways for companies to use the Internet to promote their brands, and they are lacking in this respect.
In response to the above problems, how should cabinet companies get out of this bottleneck? Industry insiders say that the expansion of network marketing is an inevitable choice for companies. Many companies now have websites, but they are not really used for display and marketing. With the continuous update of information technology, various applications in the Internet industry have also been updated and developed, but most small and medium-sized cabinet companies have little understanding of this aspect. From the general trend of the development of network marketing in the future, first of all, if a cabinet company wants to conduct network marketing, it must have a dedicated network management department to manage it, update it at all times, and interact with customers in a timely manner. Second, companies should make full use of the channels available on the Internet.
While small and medium-sized cabinet companies enter network marketing, they must also focus on the combination of virtual and real publicity methods to showcase the corporate image and products, and systematically and infiltrately disseminate corporate brand advantages and corporate culture on authoritative network media, including Leaders of enterprises and so on. So as to promote their own enterprises.
The new era requires network marketing
Data monitoring shows that although the financial crisis is slowly going away, small and medium-sized cabinet companies are not developing well. Seeing this, we have to think about this question, why?
From the data point of view, there are currently three marketing channels mainly used by small and medium-sized cabinet companies: relying on contacts and accumulated sales channels to carry out traditional marketing; marketing development through various exhibitions; and using the Internet as their own marketing channel.
'A common feature of today's cabinet companies is that the marketing channels are still dominated by traditional models.' Insiders said that the companies that survived the crisis and are living better and better are basically about information technology, Companies that attach great importance to the application of the Internet. '
Good internet marketing needs good timing
Small and medium-sized cabinet companies want to expand network marketing business, they must seriously study how to make good use of network marketing tools and models. Now, the Internet will create new network marketing opportunities, 'searching' and 'sharing'. Small and medium-sized cabinet companies must grasp the initiative of Internet marketing to expand their business development network. It is understood that consumers now often search for brand information on search engines to find their favorite products, and understand consumer reviews as a reference. Search and word of mouth have directly affected consumers' decision-making behavior.
Moreover, to do any brand sales on the Internet, you must do two things: first, you must seize the search port, solve the problem of the accuracy of information description, and seize the largest click traffic; second, seize the share Port, build brand information to the front. Adopt active marketing methods to promote the positive image of your company, and at the same time, to build a fan circle on Weibo to form a positive, interactive and proactive development.
