In the first few days of 2015, the excitement in the TMT field undoubtedly belonged to smart homes and smart hardware. In the United States, a series of smart home control and testing products played the leading role at the CES show. It can be seen that after the deployment of smart homes in 2014, in 2015, the field of smart homes is bound to explode. For the cabinet industry, it is undoubtedly a critical period of transformation. From strategy to tactics, from layout to competition, cabinet companies must grasp well.
The advantages and disadvantages of the platform are revealed
Whether it is Google, Apple, Samsung and other international giants, or U+, BAT, JD.com, and Xiaomi, all of them will use open platforms to deploy smart homes in 2014. As the strategic focus of various brands in implementing smart homes, after the platforms are set up, 2015 has become a critical year for reviewing the competitiveness of these platforms. Although almost all smart home platforms are under the banner of openness, using various tricks to attract developers. But the fact is that the number of developers in the field of smart home is limited, especially there are not many high-quality developers. In the end, these developers will not be able to blossom on various platforms. The biggest possibility is that individual resources are integrated and provide a full range of resources. Platforms with obvious advantages in smart home solutions will stand out.
The popularity of smart homes is getting wider
After the promotion of smart home products, concepts and lifestyles through various channels including crowdfunding platforms in 2014, users have formed a preliminary understanding of smart homes. This level of awareness is bound to increase further in 2015, and the maturity of user awareness will directly affect their specific purchasing decisions. We all know that price is a major factor affecting user perception and brand preference. Since most smart home products often have relatively expensive Ru0026D expenditures and promotion costs at the beginning of their development, the prices remain high, which affects the enthusiasm of users to buy. It can be said that in the continuous recognition of smart home, a few active, cost-effective, product, complete solutions and platform brands will become an important reference for users when choosing smart home products.
Smart cabinets focus on function and value
In the current smart home market, there is no shortage of creative and high-end results, but there are very few simple and problem-solving products. In this case, the popularization and development of smart cabinets needs to start from the product function, so that consumers can feel the functional advantages of smart cabinets; in addition, smart cabinets must also reflect their own value. Smart cabinet products are a kind of product. Household products, consumers now value the enjoyment and experience brought by the product itself more seriously. If a smart cabinet is just a kind of furnishings, then it will lose its own use value, and even if the price is low, it will be difficult to withstand the market. test. It can be seen that when the cabinet companies promote smart cabinets, they still need to start from the function and value of the products, so that they may fundamentally win the market!
