Comprehensive actual analysis of the industry, let cabinet dealers choose the brand not to be confused
First, dealers should pay attention to brand products, because products are the core of generating benefits, mainly considering the maturity and personality of the products.
Second, it is the price of the product. A reasonable price is an important factor for dealers to obtain the best profit.
The third is the management and operation ability of the brand. Because a company that has good products but lacks the management ability, its growth is not sustainable, and dealers will not be willing to operate a brand that will disappear in one or two years .
Fourth, the product market situation, although the discount rate is an important reason for dealers to choose a brand, it is not the only reason, because when consumers buy goods, the price does not play a decisive role. Therefore, while paying attention to price, dealers should also pay attention to the product itself, product image and its accurate market positioning. At the same time, it should also analyze whether the brand has suitable people in the local area, that is, whether these people can maintain the brand in the local area. The foundation of survival.
Fifth, the service and support of enterprises to dealers. The competition of brands in the modern market is not only limited to hardware requirements such as products and images, but also pays more attention to the ability of enterprises to provide consumers with continuous service capabilities. That is, terminal sales skills, after-sales service, quality assurance, consumption of the brand’s spiritual enjoyment and other services are also the most difficult to achieve, but when the dealer chooses to operate the brand, it is a test of the effective and sustainable operation of the brand. important reason.
Sixth, when choosing a mature brand, because it has been operating in the market for many years, it has a wide coverage across the country and is well received by consumers. The requirements for dealers are relatively high. As a later dealer, he is choosing The opportunity for mature brands is relatively small. However, all roads lead to Rome. If you can discover a new brand and pay attention to the potential of this new brand, you can ultimately get the greatest return from your own efforts.
Of course, investment is risky, especially investing in new cabinet brands, because it takes a period of time for a new cabinet brand to mature in the market, which means that it usually takes a long time for a new brand to be accepted by consumers in the market. Two years, so when choosing a new brand, we must consider the reasons for brand choice from the above aspects, and combine the actual situation of the local market to make a comprehensive analysis. We believe that from this perspective, distributors will be able to find a suitable cabinet brand and achieve good economic benefits in the market.