Social media has become another content sharing channel for cabinet marketers, but in this impetuous era of marketing through simple and quick advertising bombing, it is very easy to follow the trend, and it takes courage to stick to your own opinions. Therefore, cabinet companies must not follow the trend in social media marketing and blindly follow the trend. They must remain rational and pay attention to the quality of marketing.
In such an era, only by using forward-looking marketing wisdom can cabinet companies truly gain insight into the changes in the marketing environment and consumers. The evolution of cabinet marketing is inevitable. So, how to find a certain marketing logic to deal with uncertain consumers in such a drastically changing era?
First, pay attention to consumers and tap the value of consumer relationship chains and relationship graphs. The purpose of advertising is to make consumers aware of brands and products and bring about actions. Therefore, in-depth insights into consumers’ online behaviors, digging into the chain of consumer relationships in social networks, and finding out what enters and influences the chain of consumer relationships Only by means of this can the cabinet brand be widely spread spontaneously and virally among consumers.
Second, turn consumers into protagonists, let consumers participate in the process of cabinet product marketing, and stimulate consumer creativity. The communication mode between consumers and cabinet products should be changed, so that consumers can experience the cabinet brand at any time, can achieve close dialogue with the brand, and allow consumers to create content and spread it in the relationship chain, which is social marketing. Core.
Third, integrate into consumers' online life naturally, and integrate cross-platform communication to lock the key nodes of consumers' online behavior. The most valuable marketing can be based on the trajectory of consumers' online behaviors and targeting the interests of consumers. Nowadays, the Internet is not so much a data space for consumers as it is a new time and space for consumers. In this time and space, netizens will have daily consumption behaviors and consumption habits. So, for cabinet companies, grasping the need to buy cabinet products is the successful marketing of cabinet companies on social media.
