With the increasing speed of information dissemination and the more diversified media, the marketing of the cabinet industry has become diversified. Especially in this era when consumers are increasingly pursuing brand awareness, cabinet companies need to rely on more distinctive marketing. Model, spread your own brand, so as to have greater market influence. As e-commerce channels gradually enter the sight of cabinet companies, big data has also begun to play a role.
The cabinet industry is about to reshuffle Big data helps companies predict the future
The concept of big data is no longer new. In addition to Internet companies rushing to it, many home furnishing companies have also begun to move around in this regard. With the support of big data, in addition to a specific brand that can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also associate with similar brands to achieve interactive marketing. In the past, the interactive marketing of the cabinet industry relied on alliances, which were all spontaneously organized by enterprises, which did not necessarily match the needs of consumers.
Nowadays, through the intuitive presentation of big data, it is possible to discover the relevance of users to brand choices. Brands with a relatively high relevance can actively unite to provide users with preferential marketing or service interaction, so as to truly meet consumer needs.
After more than 20 years of development, the cabinet industry has gradually entered a period of industry integration. In the next three to five years, the cabinet industry will continue to stage a brand reshuffle, whether it is listed companies, state-owned enterprises, private enterprises, will face a very severe situation. Especially the phenomenon of big fish eating small fish and fast fish eating slow fish will be the norm in the cabinet industry, because the market space is limited, which is also an inevitable result of market laws. And how to avoid being at a disadvantage in the competition? How to choose the direction of transformation? No one can predict. To grasp the market and predict the future, a large amount of data needs to be analyzed. Moreover, the hot and unusual e-commerce in recent years is based on data. Collection provides great convenience. It is imminent for the cabinet industry to move towards 'big data'.
As for some people who think that 'big data' is just spending money to buy phone numbers, it can't bring substantial help to the cabinet industry, it is short-sighted. The value of 'big data' data has extremely high commercial value, and it is an investment for enterprises to win in the future.
Good use of big data marketing, cabinet companies can take the initiative to grasp market trends
As companies deepen their understanding of 'big dataIn addition to setting up their own data companies, many companies will also spend large sums of money to purchase data from other places. Many cabinet manufacturers will spend money to buy user information and evaluations from e-commerce companies, and it was previously revealed that communication companies sold user information, which has been maintained for a long time.
'Big data' has begun to transform into products, and the newly created data companies are profitable by selling data and have broad market prospects. In the future, the competition of enterprises will be the competition for the scale and activity of data, and the competition for data interpretation and application. In this environment, the value of 'big data' will steadily increase.
In the face of increasingly fierce competition in the market, cabinet companies need to identify the market and accurately market while changing price wars to brand wars; while using big data for marketing, cabinet companies can well control the market Trend, turning passive into active.
For cabinet companies, good use of big data marketing is not only the best opportunity to actively embrace the current rapid changes; it is also a process of diversified development of cabinet companies, starting from the strategic to tactical level of self-transformation and evolution. And such a move will also make cabinet companies more adapt to this new era and successfully occupy a higher market share!
