The society is developing, the times are advancing, and the things that people experience are always changing. Some are getting better and better, and some are going downhill. This is also true in the development of an enterprise. Whatever is eliminated, there will be new development. The once powerful mobile phone overlord, Nokia, could not stand the test and went into decline. Nokia used to be an admirable company. Perhaps Nokia has done nothing wrong, it's just that the world is changing too fast. The traditional cabinet industry should also be vigilant from other industries, take precautions, and be prepared for danger in times of peace.
Brand building has no end, only by constantly becoming stronger can you stay young forever
In today's era of turbulent brand development, no brand is too strong to be replaced, and no brand is too weak to compete. In the era of mobile Internet, even the smallest individual is a brand. Today, even you alone have the opportunity to challenge those giants, and even large brands like Nokia, Kodak, and Sony may collapse overnight.
The mobile Internet allows all small brands and big brands to stand on the same starting line. Especially in the reshuffle period of the cabinet industry, big brands should wake up. If you take it lightly, you may be eliminated next year. As an Internet giant said, 'China's Internet is accelerating the elimination of traditional industries, and traditional industries are all facing the impact of the Internet.' It can be seen from this that cabinet companies should accept the Internet. This acceptance is not superficial and superficial, but integrates the Internet as a tool with the cabinet industry. Only cabinet companies that truly have Internet thinking can stand out in the future tide.
Keep anxiety away from cabinet companies and actively use the Internet to break through
The fierce competition in the current cabinet market, homogeneity, overcapacity and other issues, why don't companies feel hesitated? Whether you admit it or not, the era of mobile Internet has come, and at the same time it is born with Internet anxiety. What makes many traditional cabinet companies feel anxious is that they want to enter the Internet, but they can’t find their way; Danger is approaching step by step, but you can't see who the enemy is, but a subversive may emerge at any time, and he has no power to fight back.
Under such circumstances, it is very important to recognize the situation and not to blindly develop. Cabinet companies must understand their own strength and develop steadily. Zeng Ming, Chief of Staff of Alibaba Group, pointed out when talking about the data era: “The future picture will be like this: everyone, possessions, any place, suitable time, always online, real-time interaction. Behind this concrete picture, we must imagine , Is a concurrent, step-by-step, real-time 'web
Mobile Internet technology makes the communication between people, people and things, and people and information easier and more convenient. The gradual advent of the era of user sovereignty has radically changed the brand from positioning to marketing communication. Brand management under the Internet thinking is to think about problems from the outside to the inside. The user first can no longer just stay on the surface like in the past. The user thinking has never been brought into full play as it is today.
In the world of the Internet, the quality and function emphasized in the cabinet industry are no longer the guarantee of a successful brand, but the basic standard. In such an era, what can keep cabinet companies from being eliminated is the company's ability to subvert and rebuild itself. For this, using Internet thinking to think about future development is a good countermeasure!
